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Search Engine Marketing for Financial Services & Insurance.
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SEO, PPC & Content Marketing for the Financial Services and Insurance Industry
Finsem is a London based search marketing agency specialising in financial services, insurance and fintech. We help firms grow through SEO and PPC designed for competitive, high trust markets where credibility matters as much as visibility. Our work is built around clear search intent, strong technical foundations, and content that answers real customer questions and drives enquiries.
We support accountancy firms, IFAs, brokers, lenders, fintech platforms and B2B vendors that sell into the sector. With deep experience in regulated and high competition niches, we focus on practical improvements that move the needle, from site structure and on page optimisation to disciplined paid search management and conversion focused landing pages. You get straightforward communication, transparent reporting, and a strategy built for sustainable growth.
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Case Studies.
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Our Sectors.
Payday and Short Term Loans
We can help short term loan and payday loan companies gain an exposure online. This is a highly competitive and highly regulated industry so it is important that all Digital Marketing work is done in the right way and complies with all regulation
Spreadbetting, Share Dealing & FX
Spread Betting, Share Dealing and FX Trading industries are extremely competitive with new entrants to the market coming all the time.
Spread Betting, Share Dealing and FX Trading industries are extremely competitive with new entrants to the market coming all the time.
Banks
We have a deep understanding of how to achieve outstanding SEO results for firms operating within the banking industry, particularly retail banks, private banks and building societies.
We can help optimise for products such as Mortgages, Loans, Credit Cards and Savings Accounts.
Casino/Gambling
Casino and Gambling firms operate in an extremely competitive environment so it important that the right strategy is used to maximise not only traffic but the right kind of traffic that is most likely to convert into paying customers.
We have extensive experience of working with Casinos, Bingo sites, Poker sites, Betting websites.
Insurance Industry
We help firms in the Insurance Industry optimise their SEO and PPC strategies. We work with firms across the insurance industry from Car Insurance, Travel Insurance, Pet Insurance.
A big proportion of traffic to insurance firms comes via aggregators but we can help drive traffic via Search Engines, PPC, Social Media, other affiliate sites and other channels.
Fintech
We work with Fintech firms looking to disrupt their market to help them quickly gain visibility and traffic to maximise the impact of product launches and ensure hugh company growth.
Fintech firms entering new markets will typically want to take advantage of all channels such as Social Media, Search Engines and PPC/Programmatic. We can help fintech firms perform a coordinated strategy across all of these channels.
Bitcoin & Cryptocurrency
We work with companies in the emerging Bitcoin and Cryptocurrency space to drive customers to their sites such as Bitcoin wallets, Bitcoin exchanges, Cryptocurrency news sites and Blockchain businesses.
Private Equity
We typically work with Private Equity firms to help them get data on portfolio companies for purposes of Due Diligence research. We can also work on their portfolio companies to assist with their SEO strategy to improve performance.
We can also work on the Digital Marketing strategy for the Private Equity firm to maximise their online presence and ensure they are getting the right exposure.
The Blog.
4th January 2026
Finance SEO in 2026: what is actually changing and what still works
3rd November 2025